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    Latest Posts

    Wednesday, 3 June 2020

    Maximising The Impact of Your Company's Brand

    Sifiso Nkwanyana

    Having a company of your own, or being given the responsibility of somebody else’s company, is a heavy weight to uphold. It takes courage, focus, and years of hard work to get to this place. It’s not something that can just happen overnight, and when we have worked our whole lives for something, we want it to reach its full potential.

    Your brand reaching its full potential can mean many things. The metric of success is not always monetary; many organizations prioritize their community impact over profit, while others push their universality as their most important element. No matter what your priorities are, the thing everybody wants and needs in order to be successful is the correct promotion. Whatever your goals, whatever your field of expertise, without anybody knowing your business’ name, you can’t grow and expand. 

    Promotional options

    There are many ways to promote your brand. Social media is a common tool to maximize visibility; although it can be a minefield, social media is the easiest way to cost-effectively push your message. Promoting your business in a personalized, approachable manner on Instagram, for example, lets people see what you’re truly about. It allows interactive, holistic interactions between your business and its customers. What’s more, social media is one of the only effective ways of reaching the younger generation.

    There are some companies or fields, however, which do not benefit from excessive usage of social media. Law firms, for example, are not best represented with hashtags. In these instances, using companies such as Elite Lawyer Management, who can effectively promote your law or publishing firm, is the best way to go. The financial sector can also benefit from this type of promotional tool; trading platforms, economic forecasters, and other similar groups might not benefit from being approachable and trendy on Instagram. Instead, using PR experts to help boost your company’s branding will take you a long way. 

    Finding your niche

    In the flurry of online activity, it’s difficult to pinpoint what makes your company stand out. Branding involves studying what you have to offer, your competition, your audience, and your unique qualities. This can take years to master. Finding your niche, that X factor which gives you the edge on your competitors, is absolutely essential. 

    Once you understand your branding, it’s easier to implement it and control it. Some different avenues for marketing to consider are:

    • Consistent and interesting email. Let’s face it, everyone checks their emails, every single day. Reaching people via this channel isn’t as interactive as social media, but is very professional, cost-effective, and straightforward.

    • Using different social platforms for different types of marketing. Social media is not one ‘thing’, not in 2020, anyway. There’s a huge difference between branding on Twitter and branding on Instagram. Researching and testing out your marketing on these platforms gives you a better idea of what each of them can do for you.

    • Keeping it minimal. Sometimes the simplest things in life are the most effective. Consider scaling down your marketing, making it more precise, and less widespread. 

    Tuesday, 2 June 2020

    Forex Weekly Setups, 1st June to 5th June 2020

    Sifiso Nkwanyana
    We believe that you guys had a fantastic week last week as we withness a further selling on the dollar index after the number of Jobless Claims increased rapidly leading more investors into selling the US Dollar.

    XauUsd (Gold)



    Friday, 29 May 2020

    Ashley Hastibeer and the Goforex Empire

    Sifiso Nkwanyana

    The name GoForex has been trending in the year 2016-2017, GoForex was became a well known forex trading company in South Africa through their strategy known as the major key, the company was loved by many Forex traders.

    Who is Ashley Hastibeer?

    Mr Hastibeer is Durban based Forex trader who grew up at the Eskhawini township based in Richards Bay, he is much known for his trading abilities and his love for expensive cars. he is the founder of the Goforex Wealth Creation which has widely helped a lot of traders into knowing how to trade price action using the secret strategy named the Major Key.

    Ashley Hastibeer has a huge social media following where he has a following boasting of 50k instagram followers who are mostly his former students, Instagram has become a huge marketing channel for GoForex and ashley hastibeer as their classes were always packed.

    Ashley Hastibeer Cars
    ashley hastibeer is very much obsessed with cars as he is known for for driving luxury cars as he owns a Golf R Line, Mercedes A45 and a BMW M4.

    Major Key Strategy

    The Major Key is a well known word in the South African trading industry as the strategy has been well known across country such that a number of traders travelled from around the world to learn the major key strategy.

    The Strategy was much based on teaching traders how to trade trendlines on the one hour timeframe chart, trades would enter on trade breakouts and then enter on price continuations as price moves. 

    GoForex Forex Classes
    Goforex Session

    Goforex Fall in 2018

    The company reputation was majorly affected in 2018 when the owner of Gofrorex Ashley Hastibeer had a big fight with Andile Mayisela who was the biggest rival to goforex who owned the JuslLearn Forex Company which Specialised in Forex Trading classes and Signal Services

    Must Read: The Fall of Goforex Wealth Creation

    Goforex is currently on plans to launch a Foundation soon which was scheduled for 1 April 2020 but cancelled due to the coronavirus pendemic, the new dates will be announced on the Goforex Instagram and Facebook pages.

    Monday, 18 May 2020

    Forex Weekly Setups, 18th May to 22nd May 2020

    Sifiso Nkwanyana
    Welcome guys, last week we have seen the dollar closing on a negative note the Fed showed that its struggling economy as the Coronavirus pandemic continue to cripple the US economy, this week we might be expecting the dollar Index to sell as of that news data and also based on the current technical analysis on the dollar index.

    Technical Analysis



    EurUsd Builds Bullish Momentum

    Sifiso Nkwanyana

    The EurUsd has has been showing some bullish momentum in the previous week as price closed on a bullish Euro, the US dollar has been the safe haven in the past Months of the corona outbreak which saw the dollar gaining a lot of strength as invested flocked to buy the US Dollar as restrictions and lockdowns increased globally. with easing on global lockdowns as the world is getting to understand more about the coronavirus pandemic and its spread.

    EurUsd Technicals

    The Euro dollar has found strong grounds on the 1.07750 support zone as shown on the analysis posted below, we are much likely to see price push up above 1.09800 resistance during the week.

    Below we have included red arrows pointing upwards to mark the high support zones and look at the most recent two arrows we have a nice double bottom pattern setup.

    We hope that this setup on the Euro Dollar will help you understand the current price action on the currency pair, you are very much welcome to share your thoughts on the comments box below.

    Monday, 11 May 2020

    Customising Your Shopify Store

    Sifiso Nkwanyana

    Shopify customisation can often be put on the back burner by e-retailers. Straight out of the box, Shopify is already packed with a lot of great features that are easy to configure from your dashboard. So, why should you customise your theme?

    There comes a time when advanced customisation is needed to ensure your business can keep meeting customer demand in a user-friendly way. This includes everything from signing off your emails professionally with https://www.templafy.com/templafy-email-signature-manager/ to ensuring your store adapts based on customer data.

    Shopify customisation can be done by yourself - your in house team - if you have one or through a digital agency who are experienced in website design.

    It might seem an unnecessary expense but customisation and modifying your Shopify theme requires specialist knowledge of coding in HTML, CSS, and Shopify’s proprietary system - Liquid. Making an error in this coding could have the pitfall of bringing down your shop front, bad for business.

    These techniques can be complex as it requires isolating custom code and separating files. Another of the biggest pitfalls to updating and customising your Shopify theme comes when you update to the latest version of Shopify down the line. It is likely that this will overwrite your edited code, meaning your customisation will need to be re-edited and implemented.

    Most Shopify themes are regularly updated and it is advisable to do so as they add new features, fix compatibility issues and bugs as discovered. Keeping your theme up-to-date has its advantages. If you are not familiar with using these systems to edit code you should consider hiring a third-party design agency or using an easy website builder with instructions.

    5 Things To Think About Choosing A Shopify Expert

    When choosing a Shopify expert to work with in designing and developing your e-commerce shop there are a lot of things to consider. Trust in your website design agency is a huge factor in your collaboration with them. Choosing who to trust is difficult so here are 5 steps to finding a Shopify expert to work with.

    • Firstly, start by thinking about what you need help with at your business. Shopify experts often specialise and can help you with: Store set up including shipping, payments and product setup. Store design, including theme customisation. Third-party app development and customisation. Marketing solutions such as brand building and finally getting professional quality photography for your site. Write a specification of what you need from an expert digital agency.

    • Secondly, take a look at their profile and examples of stores they have worked on. Are these example Shopify stores responsive, what if your first impression of them? And is it close to what you are looking for in design and application?

    • Thirdly read reviews and testimonials of their services from previous clients. The key here isn’t the number of reviews itself, but rather the ratings and feedback given by these clients.

    • Four, write a shortlist of experts whose credentials, experience and reviews match your requirements and what you would like your site to look like.

    • Finally, number five, contact your chosen expert design agency in person. Before you seal the deal talk to them in person, whether face-to-face on over the phone and discuss how their service can meet your needs.

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