Apple has taken their first position in the world as it had lost many of its rankings after the Steve Jobs death tragedy.
Since 2012 Apple was able to grow from $36 billion to $76 billion within ten months as shown by the the Interbrand's 2012 global brand rankings. Since the 2012 growth Apple has been holding second position after Coca-Cola. This has been a very great improvement by Apple as they had shown a very good growth that year as they moved from position eight to position two.
In 2014 Apple was able to take over the first position once again after the negative critics the company had as it had a massive growth from $76 billion in 2012 to a staggering $$124.2 billion in 2014. Since then Apple has been holding the position as the most valuable company until Google stepped in the beginning of 2016 due to the bad financial reports that were reported by Apple and surprisingly Apple was able to reclaim their position. The quick bost in the company value has been boosted by the announcement of the Iphone 5se and the Iphone Air 3 , which had rapidly increased the share demand.
What are your thoughts, do you think that Apple will continue hold position number one despite the presence of its rivals Google, Microsoft and Facebook? Please leave your opinions on the comment box below.