Let’s take a look:
#1 – Keep it professional.
This is a mistake that mostly comes from people who used to be in the corporate world but have now taken up blogging. I mean hey, being professional with your blog is good right?
Well, there’s the professional way of dealing with customers, like following through on promises, being courteous and over-delivering. But with blogging you need to let your hair down and get up close and personal. That means being transparent about your life, any stories from your past that might help the reader with their own struggles, and speaking
to them as a friend, with empathy, compassion and grit.
Must read : Common Mistakes made by blogger newbies
You’ve probably heard that customers buy from those they know, like, and trust. Well it’s never been more true than with your blog. Maybe being in sales in my former life was an advantage after all. Since I had to go in person to make sales calls, all I knew was to be myself. ..warts and all.
#2 – Stay serious.
Hey you’re only human. Maybe you deal with serious problems like losing weight, broken
marriages, or debilitating diseases. Your blog readers are human too, and they
don’t want you to be a downer. Most people read blogs for entertainment, for escape and
for some stress relief. If you keep it on the lighter side they will come back for more.
Plus, you never know what humor might go viral, which can be a game changer for your
#3 – Content is king.
This one is cunning. It’s a master of deception, because it looks good on paper. Heck, it’s practically a cliché. Plant lots of content on the internet. Harvest dollars in your bank account, right? Well, yes and no. Content is one thing, knowing how to translate that content into profit is a whole other animal. People have a voracious appetite for juicy content, but there’s a right way and a wrong way to disseminate it to a waiting world. It takes a little secret sauce.