Let us take a look at email marketing because I have noticed that many bloggers have very little knowledge and understanding about it which is probably a bad thing if you want a constant blog traffic.
What is Email Marketing
Email marketing is a practice that is used to sell products and services using newsletters, it has been the best way in which bloggers and site owners has been able to keep visitors from leaving their sites and I will recommend it to all blogging professionals and site owners.
Who are your blog's subscribers ?
this is the most important question that you should ask before getting into having subscribers because most email subscribers are not after the services that you offer but they are usually after the freebies that you offer to them for example maybe you are offering an ebook to build a mailing list then most of these subscribers will be after the ebook not your site , but as time goes on some are likely to follow your blog and all of the available services it offers.
At the other hand we have loyal readers who are very much interested into your blog services and the content that is offered by the blog, loyal readers are very important to any site because are the engine behind it success and running a scam or spam on your blog can make a lot of bloggers to loose their readers.
Things that may cause readers to unsubscribe from your blog
The type of Ads used
We must avoid using untrusted advertising services that are offering internet scams to the readers because it will all reflect back to your blog and thus causing damage to your site. There are many of these Advertising networks offering spammy ads , these Advertising services are good for monetization but will definately make your site to lose it readers.
I have used Qadabra and Bidvertiser which are probably one of the high paying advertising services but the bad thing about them is that most of the Ads they have are possible online scams. if you are suspicious about the advertisements in your blog then you can Simply Delete them from your blog because the can really cost you your loyal blog readers.
Production of low content
Low quality content will reduce your readers trust towards your blog , when doing some email marketing you must ensure that reader satisfaction is improved. It happens that some of your readers and followers are busy people who potentially don't want their time to be wasted over posts that are low content.
In my recent blog posts I have always motivated the important of quality content as it plays a big role in improving a blog, and most importantly try to be professional by producing quality content.
Bad Blog design
The design of your blog matters the most and I would motivate bloggers to use quality templates for their blogs because most of the readers are mostly satisfied with the beauty and the graphics in the template design. A bad design can cause your readers to lose interest as they may see your blog as unprofessional.
Involvement with spam sites
As a blogger who wants to increase traffic I would motivate that you don't associate your blog with spam sites because I assure you that about 99% of readers hate spam and they may unsubscribe from your blog anytime they notice any involvement with spam sites.
Bookmarking of widgets and Templates
I know that SEO niche bloggers and webmaster sites like to bookmark their widgets with dofollow links that link back to their sites. Readers hate these attribution links because they make the site look unprofessional.
Most readers want free premium widgets and services that will benefit them, bookmarking widgets by adding a link of your site is very good for having an improvement on Alexa and the PR but keep it in mind that readers are strictly against it.
Best ways to Email Marketing
Email marketing was not my favourite part of blogging until I read some testimonies from other blogger and when I tried it I saw great performance in my blog traffic in a way that every post that was published had a number of pageviews within 30 seconds which shows that In every post you publish in your blog the first traffic to that post is directly from the email subscribers. Below I will show you some simple unbelievable tips to grow your network.
- Sign up for an email marketing network
The most active Email Marketing network used by online businesses is Aweber which has a lot of awesome features that can make your email marketing campaign a success , You Aweber sign up for Aweber at as low as $1 in your first month . Apart from Aweber is also another quality Email Marketing network that has been used by many bloggers had been turning to Mailchimp which is free for the first 2000 subscribers you get and then then they will start paying continous monthly payments.
- Offer some freebies to keep your readers connected
- Have a responsive newsletter
Using a responsive newsletter ensures that your readers will receive the posts the way you want them to appear, and plus it will make your revenue chances to be unlimited.
- Use RSS to Mail Feature
- Avoid too much promotion
A blog without email marketing is incomplete , every site should have a list of subscriber that are connected to its services.