Because of its relatively easy to use interface, HootSuite is the favored ROI tracking module of many marketing experts. It is simple to synchronize actions between all of the major social media platforms and some minor ones as well, making it easy to track the true outreach of your marketing campaigns.
HootSuite also has geolocation targeting for tracking of a particular location. If you have multiple collaborators, this is also the tool for you. HootSuite comes with an entire suite of analytics tools as well.
- Social Mention
This platform pulls information from literally hundreds of social media platforms. All of the major platforms such as Facebook, Twitter, LinkedIn and even Flickr are included, but if you are in a niche oriented industry with information on smaller websites and forums, you will need a program like this to catch those mentions as well. Overall, this gives you the ability to track yourself in real time with very accurate information. It literally does not miss anything that your name is mentioned in online.
- Tweet Deck
Tweet Deck allows you to arrange all of the feeds from your social network in one organized
Twilert is an advertising monitoring tool that is dedicated to getting the details from Twitter. However, seeing as Twitter is now the #1 platform for communication among businesses and B2C back and forth, your company might definitely benefit from an advertising platform that drills down into the mountains of information that can be accumulated within this medium.
The best part about this program is that it allows you to focus on specific information. For instance, if you are having a sale in a particular location, you can focus on the tweets that come from that location using this tool.
- Sprout Social
With Sprout Social, you can monitor all of your business conversations within one easy to use program. For businesses with hundreds of social media profiles, you can schedule updates with a single click. You can also manage large teams from this program without having to create different communication channels for each person.
Best of all, Sprout Social offers a free 30 day trial for new users. With this kind of flexibility, you can check on how easily this program integrates with Facebook, Foursquare, Twitter, LinkedIn and many other major social media platforms.