John Mueller is that the Webmaster Trends Analyst at Google. He shared Associate in Nursing instance of a web site ranking well while not backlinks throughout his haunt at the GooglePlex with 2 of his colleagues. Here's the video of the haunt, with adjusted beginning position.
Someone asked at the twenty six minutes and three seconds mark, why will Google use links for ranking at the extent they are doing. He said, Google ought to use alternative means that to rank sites. Of course, he is aware of they are doing use alternative factors however his purpose was why do they place most weight on links.
John Mueller answered that spoken communication they are doing have a lot of alternative factors outside of simply links.
John then aforesaid he includes a friend of his UN agency is “back home” in city, his friend simply place up a brand new computing device for the native neighborhood. The new website doesn't have any links the least bit and over three hundred pages area unit indexed and pages area unit ranking and that they have gotten plenty of traffic from search.
nobody ever connected to the location ever, he said, however they did submit sitemaps to Google and that they have Associate in Nursing RSS feed.
the net website will fairly well with none links the least bit, John said. therefore it's not the case you fully would like links to rank, he added. John did say that links area unit "obviously" it's a part of Google’s ranking factors, however it isn’t one thing Google solely depends on.
we all know a year past, Matt Cutts aforesaid Google did attempt turning off links in their ranking rule and also the results were alarming. we tend to additionally recognize that Yandex, the massive Russian programme, did take away links from section} phase in their ranking rule once that segment was spammed to death.
thereupon being aforesaid, let's not forget the importance of backlinks. however the purpose here is, there area unit several alternative factors you would like to be specializing in in addition.